Innovation 365

Innovation 365

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  • October 13, 2022

    Opportunity led innovation

    Opportunities, that is, action possibilities for innovative business models, goods, services and processes, particularly affect idea generation, which is vital for innovation success. Capitalizing on opportunities requires complementing predominating problem-centred innovation approaches. Despite mature knowledge on idea genera- tion, there is still a limited understanding on how to leverage opportunities. Hence, there is a limited […]

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