Opportunity led innovation

Opportunities, that is, action possibilities for innovative business models, goods, services and processes, particularly affect idea generation, which is vital for innovation success. Capitalizing on opportunities requires complementing predominating problem-centred innovation approaches. Despite mature knowledge on idea genera- tion, there is still a limited understanding on how to leverage opportunities. Hence, there is a limited set of methods available that provide formalized guidance. To address this gap, we co-developed an opportunity-led ideation method in an action design research project with one of Australia’s leading financial service providers.

Opportunity-led ideation: How to convert corporate opportunities into innovative ideas